adminInspired by the harmonious beauty blending modern Saigon with cherished Vietnamese Mid-Autumn Festival memories, Savouré officially introduces the “Saigon Signature Mooncake 2026” collection.
Carrying the message ‘Fully enjoy the full moon season’ (Vui trọn mùa trăng), Savouré encapsulates within each gift box wishes of abundance, prosperity, and peace. The ‘Saigon Signature Mooncake 2026’ Collection introduces 6 gift boxes with sophisticated designs and impressive colour palettes: Bến Thành, Thịnh Vượng, Phú Quý, Sung Túc, Đoàn Viên, and Nét Sài Gòn – together painting a vivid portrait of a dynamic, modern, yet deeply heritage-rich Saigon.
Bến Thành market – a longstanding cultural icon, serves as the inspiration for the special premium gift box Bến Thành this Mid-Autumn season, recreating the intersecting beauty between heritage values and the modern pace of Saigon life. Far more than a Mid-Autumn gift box, this is a commemorative token where the city’s cherished values are subtly preserved, ensuring that every gift given is a moment of remembrance, connection, and appreciation. The Bến Thành box is designed as a combo of 6 mooncakes (200g/cake), featuring flavours such as BBQ sauce beef, Pandan coconut, Matcha red bean, Bamboo charcoal melting salted egg, and Five nuts, accompanied by a box of lotus Oolong tea, offered at a promotional price of VND 1,389,000.
Continuing the inspiration from heritage values, the Thịnh Vượng box opens a modern perspective of Saigon through new landmarks, representing strong development and the spirit of reaching new heights. The prosperous blue hue combined with luxurious gold accents conveys meanings of success, smooth endeavors, and expanding opportunities. With promotional prices starting from VND 719,000, the box is structured as a 4-cake combo (200g/cake), including flavours such as Assorted savory Saigon, Assorted savory roasted chicken & shark fin, Taro & green bean, and Pandan coconut.
During the Mid-Autumn season, auspicious colors are ever-present in the atmosphere of reunion; vivid red stands out as a symbol of fortune and fulfillment. This serves as the primary inspiration for the Phú Quý box, expressed through lisianthus flower motifs and images of Bến Thành market, highlighting a spirit of prosperity and thriving success in the heart of Saigon. The box starts at a promotional price of VND 540,000 for curated combos, offering two selections: a 4-cake box (150g or 200g/cake) and a 6-cake box (100g/cake).
Inspired by the golden ripe rice season and nostalgic childhood dragonflies, the Sung Túc box evokes the joy of a bountiful harvest, symbolizing completeness, comfort, and prosperity during the Mid-Autumn period. Products start from VND 588,000/box, featuring two choices: a 4-cake box (150g/cake) or a 6-cake box (100g/cake), along with a wide variety of flavours.
The simple and warm message of the full moon season is conveyed through the Đoàn Viên box, featuring a vibrant green design paired with Lisianthus flowers that evoke a sense of closeness and vitality. The gift box serves as an affectionate reminder of the joy of togetherness, sharing, and heartfelt connections with family and friends. The box contains 2 cakes (200g/cake) at the price of VND 355,000.
Embracing the youthful spirit of urban life, The box Nét Sài Gòn makes a distinct impression with its compact design, rabbit imagery, and vibrant color palette, conveying a sense of dynamism and warmth. Developed as a single-cake box inspired by traditional lanterns, the product serves as a flexible gift option that spreads Mid-Autumn joy in a gentle, emotionally resonant way – perfectly suited for younger audiences.
This Mid-Autumn Festival, Savouré continues to expand its portfolio to 23 diverse flavors spanning savory, sweet, and vegetarian options across various weights, flexibly meeting all enjoyment and gifting needs. Alongside maintaining the quality of established signature flavours, the brand reinforces its ingredient commitment with chocolate flavour under the Cacao Trace program – a sustainable cocoa initiative ensuring quality and full traceability.
Savouré also introduces 6 new flavours such as Dưỡng Nhan combining natural ingredients in line with health-conscious trends, Tiramisu cheese featuring a harmonious blend of cocoa-coffee aromas and a rich, smooth cheese layer, Savouré durian or Assorted savory shrimp with pepper sauce.
Mid-Autumn is also the season of childhood. On the journey of “Delivering Full Love”, Savouré continues its long-standing partnership with Children of Vietnam Charitable Fund (Quỹ Nâng Bước Tuổi Thơ) through charitable activities built over many years. This Mid-Autumn season, for every mooncake sold, Savouré will contribute VND 2,000 to the Fund to help children with physical disabilities gain opportunities for healing. To learn more, please visit: https://nangbuoctuoitho.org/savoure-nang-buoc-tuoi-tho/
Savouré offers discounts up to 29% for bulk orders, early-bird incentives for pre-orders or purchases placed before August 10, 2026, complimentary canvas bags with the purchase of the “Prosperity” box. Additionally, Savouré supports nationwide delivery and logo printing on packaging upon request. Visit Savoure website: https://savourebakery.com/banh-trung-thu.
Text: VH Editor, Photo: Savoure
